Geneva, May 2011
Swiss watch manufacturer Frédérique Constant is pleased to present the new Junior Ladies Collection, dedicated to young girls, and aged 12 to 16.
The caseback of each Frederique Constant Junior Ladies watch has been designed to be able to engrave a personal message. Whatever the occasion: a birthday, a bat mitzvah or a communion, any message can be engraved.
With a delicately polished steel case of 26mm diameter, all models are fitted with a quartz movement and equipped with a choice of three sophisticated and finely detailed dials. Roman numerals surrounding a guilloché natural mother-of-pearl dial center for the most sober version; or applied steel indexes and diamonds around a hearts guilloché pattern on a natural mother-of-pearl dial center for the other two versions. All versions are available on a steel bracelet and a selection of colored satin straps.
In support of the introduction of the Frédérique Constant Junior Ladies range, the brand will launch a dedicated advertising campaign featuring the talented Alessia Lenders. Now 15 years of age, Alessia grew up in Paris, New York and London and perfectly embodies the values and aspirations of the Frédérique Constant brand. She has worked closely together with the Frederique Constant
Without a doubt, this Spring, the new Junior Ladies Collection by Frederique Constant will become the 'It' accessory for refined and elegant young girls around the globe!
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On behalf of the entire Frederique Constant Team, thank you for your attention.
Thank you and best regards,
Live your Passion
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