Personalities

EVA LONGORIA

Frederique Constant teamed up with Actress Eva Longoria for the prestigious Par Coeur Gala, a renowned annual charity gala in Paris.

The Par Coeur Association, a French foundation, seeks to bring attention to fiscally responsible charities that continuously make substantial differences in the lives of countless families and children worldwide. The gala benefited “Toutes A L’Ecoles,” a non-profit organization that operates to create schools and educational programs for young girls in developing countries, as well as “Eva’s Heroes,” a non-profit organization dedicated to enriching the lives of those with developmental challenges by creating environments in which they are free to interact, grow, learn, and love. 
 
The annual Par Coeur Gala is meant to be a night of hope and inspiration, attended by prestigious guests and celebrities, with the sole of aim of benefiting Par Coeur Association’s charity partners. 
 
“We are proud to be the official partner for this year’s Par Coeur Gala,” said Frederique Constant CEO Peter Stas. “We are committed to celebrate and support those passionate charitable organizations that go the extra mile to improve the lives of less fortunate people worldwide.  Thus, Frederique Constant and the Par Coeur Association form a perfect match.”
 
Frederique Constant’s company motto is “Live your passion” and it is true passion that made CEO Peter Stas and his wife Aletta Bax evolve from lovers of fine watches into the reputable founders of one of the main success stories within the Swiss watch industry. 

SHU QI

Shu Qi has been Frédérique Constant’s Passion Ambassador for Greater China since 2008. The announcement event was held at the prestigious Xinyu Elegant shop on Wangfujing, Beijing. Apart from the announcement of Xinyu Hengdeli to be the sole distributor of Frederique Constant brand in Mainland China and Taiwan, the announcement of Shu Qi to be the ambassador of Frederique Constant brand was the focus of the event.

Frédérique Constant joined hands with Miss Shu Qi, the international movie star, to visit little patients in the cardiology department of the Beijing Children's Hospital and witnessed the newly decorated wards that were reworked passionately during two months by the Paint a Smile Foundation. The program not only blazed a trail for social activities of this type in China, but also created a more positive environment for young patients. The initiative was highly welcomed by the children and their parents.

Mr. Peter Stas, Frederique Constant’s CEO said: “Frederique Constant is more than a young Geneva watch brand faithful and passionate for watch arts, we also wish to translate our passion and creativity into good drives, paying back to society and reaching people who need help. The painting of the Beijing Children’s Hospital is a perfect manifestation of such ideas.”

At the sight of the colorful mural that replaced the conventional monotones on the walls, Shu Qi opened up her playful and caring side and became the “Kid Queen” who indulged the children in games, magic tricks, and gift giving.

“Making hospitals prettier places is a very meaningful and creative maneuver. I believe the easy environment will not only increase healing power among children, but also leave a pleasant memory among them. I appreciate Frederique Constant very much for granting me the opportunity to get involved in such activities. I hope there will be more people joining in and hope Frederique Constant will have a bright future,” Shu Qi indicated after the event.

Nicole Faria

Frédérique Constant has sealed a global first-of-its-kind association with earth-related social responsibility cause in India and a beauty queen who is involved with earth-related initiatives. The Company has taken a unique and rare step in the biggest democratic market of the world by appointing Pantaloons Femina Miss India (PFMI) Earth 2010 Nicole Faria as the brand ambassador. It chose the 20s-something Nicole Faria (originally from Bangalore), who achieved a first for India in the ten-year history of the Miss Earth beauty pageant, to endorse its brand initiatives.

“In India, we decided to do something daringly different. When we met Femina Miss India Miss Earth Nicole Faria, we felt that there was a huge opportunity to associate with a cause that has a global resonance. I am proud to announce that this is the first time that Frédérique Constant has associated with a fashion beauty pageant icon anywhere in the world and it happened in India. We have seen that Miss Earth Nicole Faria is quite passionate about earth-related social causes such as global warming, environment hazards, pollution, etc. Most of the target customers we associate with are involved with such intellectually stimulating causes and initiatives. There is a need to create more awareness in a country like India about various aspects of the earth-related issues. We have just taken a step ahead and there will be continuity in thought process.” 

Pantaloons Miss Earth Nicole Faria said, “Time has always fascinated me. I was amazed to hear of the fact that Frédérique Constant is a rare brand that supports earth-related initiatives. I strongly believe that this earth is a legacy that we need to pass on to future generations and the time to act is now. Similarly Frédérique Constant is a brand that one would like to pass on to Gen-Next as a legacy. I saw the Frédérique Constant catalogue and I am amazed with the wide range and design. From the fashionista point of view, they appeal to various fashion styles, occasions and moods. This is exactly what the Indian customer needs today.”

Originally from Bangalore, Nicole Faria is an Aquarian, who is passionate about modeling and improving the world. She strongly believes in the values of honesty, integrity and fair-play. Her dream is to leave a legacy of goodness, peace and happiness amongst people. She loves to learn from every experience and to grow in someway through everyone she meets. Some of her more memorable moments were at the Fashion Weeks at Delhi, Colombo and Lakme Fashion Week and of course when she won the Pantaloons Femina Miss India South 2010 crown at Hyderabad. Her hobbies include listening to music, dancing, reading and visiting orphanages as often as she can. She is also a total foodie. She could be described as a typical ambivert who sometimes can be very fun & outgoing and at times very introspective & quiet.

ANTON MAKARSKIY

Anton Makarskiy is a third generation of actors in the family.
He was born in 1975 in Penza. He has 2 younger sisters – Asya and Shura. According to Asya “Anton has always been a real energizer and people always were filled with his energy, Anton has always been a true leader: in school, in the theater studio, among his friend … “

Just after school at the age of 17 Anton left Penza and went to Moscow to continue the studies. He passed successfully the exams into 3 different theatre universities and chose very famous Schukinskiy Theatre University.

The  years of study have been the brightest and wonderful in Anton’s life.

After the graduation Anton worked in the theatre as an actor.

 Then he went to the army and started singing there.

After the service he came back to Moscow and heard about the casting for the musical “Metro”. He has passed the casting and became the leading actor. This musical also helped Anton to meet the love of his life  – Victoria Morozova – talented singer and actress. She became Anton’s wife.
In the year 2002 Anton started performing in the musical “Notre Dame de Paris”. The role in this musical made Anton extremely famous. The song "Belle" performed by Anton and other singers has become number 1 in most of the charts.

During all these years Anton also worked as an actor in the films. He has a very good rating as an actor and takes part in many screenings.

Today Anton is one of the most known stars in Russia, he sings, acts, takes part in many event. He and his wife have wonderful reputation among the stars.

The friendship between Anton, Victoria and Frederique Constant has started 4 years ago and since then Anton and Vika take part in the events organized by the famous watch brand and make the events bright and full of positive energy.