Candidates 2008
 Cesare Verona, Aurora (IT)Aurora, a leading brand in the production and sale of writing instruments, luxury leather goods and paper, was founded in Turin in 1919. Throughout its history the company remained strongly linked to the values that have made it an international market leader: the passion for beauty and style, along with a commitment to quality up to the tiniest detail. The company has lead the development of writing instruments as a historical Piedmontese factory, always maintaining the right balance between artisan craftsmanship and technology and creating unique products. Production phases managed by computerized processes come up beside other steps performed according to the traditional methods used by master goldsmiths. The choice of precious metals and materials (gold, silver, mother of pearl, rubies, etc.) makes every pen a real jewel. The Verona family, which leads the company, has been involved in the writing business for more than four generations. Today Aurora is the only authentic Italian brand in the sector. It has a single production plant in Turin covering an area of 10,000 square metres and it employs about 100 people. Aurora is a byword for Italian excellence in the field of luxury goods, a brand that gained international recognition and acclaim in more than 50 countries around the world. Exports represent 45% of the company’s annual turnover. The emerging economies in the Far East are an important opportunity for Aurora: in China Aurora has already opened a stand alone boutique and several shop in shop areas in the main cities, including Shanghai and Beijing. Aurora is currently setting up its first flagship store in India. In Italy 100 new corners have recently been inaugurated. Today the size and structure of the company assure the flexibility, by which Aurora is able to respond to the market changes with the utmost speed and to meet the needs of an increasingly diversified and demanding clientele. |
