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| 31.03.2008 |
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| SIR Richard Branson sells his Frédérique Constant watch for charity |
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Over 3000 guests gathered at the Hangar in Brisbane for the star
studded evening hosted by Global Entrepreneur and Virgin Group
Chairman, Sir Richard Branson, The Hon. Anna Bligh, Premier of
Queensland and Virgin Blue Chief Executive, Brett Godfrey.
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Following
a candlelit dinner from 8pm when event organizers switched off the
lights for Earth Hour along with millions of people in some of the
world’s major capital cities, entertainers Marcia Hines, Rogue Traders,
Evermore and Housequake kept the crowd on the dance floor until the
early hours of Sunday morning.
Nearly $1 million was raised on
the night for projects and initiatives under the theme ‘Indigenous
Peoples, Natural Environment’. Amongst the array of 'money can't
usually buy' items in the mega charity auction, were two Frederique
Constant timepieces worn by Sir Richard and Elka. Sir Richard’s Limited
Edition timepiece from the High Life Collection is a signature piece
from the brand featuring the unique ‘heart beat’ movement.
The
‘Heart Beat’ watch first developed by Frederique Constant in 1994
features a dial opening revealing the mechanical movement (or its
“beating” heart). In 2004, after three years of research and
development, Frederique Constant presented its first in-house movement,
the ‘Heart Beat Manufacture.’ The company has since become a member of
the small and exclusive group of Swiss watch manufacturers that produce
their own calibres.
Frederique Constant is distributed in
Australasia by the AVSTEV Group. Steven Rom, CEO, AVSTEV Group,
acquired the distribution rights to the brand in 2006. |
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